Not even Martha Burk, of gender rights and Augusta fame, could wake a controversy or media attention for the NHL. The new campaign the NHL has been using is getting mixed reviews. Some believing that we are selling not the sport of hockey, but seats, while others do believe the campaign cuts to the core of the sport, like a spiritual awakening of some kind.
Personally, the NHL is targeting the wrong people. The Capitals don’t benefit from a national campaign, nor will they fill seats at hockey games just because we found some spiritual meaning in hockey. Mark Bettman believes that the sport is widely accepted as a major sport in the U.S. It’s not. Their ad campaign should be localized. Instead of millions of NHL dollars going to national media buys, they should be spending that money to build local bases. By creating a localized campaign in each city makes the team part of the community and the NHL will see significant return on their investments.
The Capitals have been out of the eye of Washingtonians for over a year. To win back interest, they must allow the teams to tap into the local veins, make heroes of their players and make themselves worth buying a ticket for.
Thursday, September 29, 2005
Tuesday, September 27, 2005
The Washington Capitals have traded an '06 draft round pick to the New Jersey Devils in return for Left winger Jeff Friesen. Friesen is a proven veteran, with plenty of Stanley Cup experience. He will most likely take a leadership role within a team of young potentials. To find out more, check out my links on the Capitals News Page. The Caps welcome Friesen with open arms, but a question still remains, why is General Manager George McPhee trading for forwards, rather than getting more experience on the blue line. The Capitals defense is already soft and troublesome. Brendan Witt seems unable to get his head around the new rules, while the rest of the defensive core is young and inexperienced. It may be a rebuilding year, but more and more the Caps continue to make poor choices in developing a team that will be well rounded, with solid offense and defense. Now Head Coach Glen Hanlon has to make McPhee's latest additions work and show that this is a team that can grow and win. Sorry Caps fans, doesn't look like the Caps will even make the playoffs.